ColourOfSpring - 11:57 am on May 9, 2013 (gmt 0)
I've always counseled companies to optimize for people more than for search engines. Never has that advice been more important than now.
Very true, and that's what I do - responsive design, usability, putting all information at the fingertips of the shopper (delivery,returns,reviews etc). I have high conversion rates which indicate shoppers are happy but I have poor Google rankings - primarily I believe because of external links. So here's the conundrum - Google seemingly want to punish a site regardless even if it will give the user a good experience - IF there are bad off-page signals. Anyone who's ever looked at the generated "latest links" spreadsheet from GWT will know just how much off-page linking goes on that you have no control over. My site is being added to junk directories, scraper sites etc and I believe that is affecting the rankings of this site.