Whitey - 12:10 pm on Jun 12, 2013 (gmt 0) [edited by: Whitey at 12:48 pm (utc) on Jun 12, 2013]
if you create this much chaos, only people with deep pockets will survive it
Well I absolutely applaud the communication in the last couple of weeks and breakout at SMX. The feedback is unprecedented.
But the flip side is small / medium sites will struggle to organise their limited resources to define what they are going to do, especially with many having bad revenue depletions. More refinement of those communications with tools is needed to make it a level playing field for brands v aspiring small/medium sites.
On the Google side of the equation, Matt has spoken about producing results for users, and how all sites need to focus on things like UI and different assets to gain an edge for ranking and preserve the long term for users to return. Google is also faced with rapid acceleration in appliance usage e.g. smartphones and massive consolidations and resource growth in key verticals. Matt emphasises in a video that Google themselves took a financial hit to get things right for the future - so they are not exempt themselves.
No wonder all the SEO's were clapping hands at SMX. They have a story to tell their clients - spend money to adapt to the new order. It's enough to make them happy.
Google needs to communicate it's requirements more openly for ANY business to cope with the changes coming, large or small. Perhaps they recognised this recently, i don't know.
[edited by: Whitey at 12:48 pm (utc) on Jun 12, 2013]