Whitey - 6:03 am on Jun 12, 2013 (gmt 0)
Danny Sullivan interviews Matt Cutts @ SMX
DS: Why is Panda large-brand focused?
MC: Itís not large-brand focused.
DS: Why not?
MC: We look at all the data we have. We donít target brands.
DS: Does Google have different ranking factors for different industries?
MC: We have looked at topic-specific ranking. The problem is itís not scalable. Thereís a limited amount of that stuff going on ó you might have a very spammy area, where you say, do some different scoring.
What weíre doing better is figuring out who the authories are in a given category, like health. If we can figure that out, those sites can rank higher.
DS: How many different categories?
Ouch. Do we have a conflict here that needs clarification?
Does Google take commercially stronger business' and elevate them as brand, even if the same or superior user experiences are offered by others, even affiliates?
DS: Earlier in this session, Matt mentioned affiliates and black hats in same sentence. Does Google view affiliates as spammers?
MC: I regretted saying that as soon as it came out. There are a lot of good affiliates that add value. But by volume, we tend to see more affiliates that are not adding value. Hipmunk is an example of a site that adds value as an affiliate.