instand1 - 9:15 am on Apr 25, 2013 (gmt 0)
AdWords: There is a big barrier to entry for small businesses:
Complexity. One way to overcome this is: Building a site for small businesses of a specific local service. If 100 small businesses in different towns offer the same service together they can afford to engage an AdWords and SEO expert to make the site generate new customers. The difficulty is in selling such a concept to small entrepreneurs.