randle - 9:49 pm on Apr 22, 2013 (gmt 0)
The bottom line is, however they find us, we're happy to get them, and we're not worried about cannibalizing organic results. If the organics completely went away tomorrow, it would be a blow, but we have enough other channels going (including PPC, email, an 84 page print catalog, other stuff), and we probably focus more on retention than acquisition anyway. So we would be pissed, but we wouldn't be out of business.
Man, print this quote off and wall paper your office with it - well said.
You have to get beyond organic search being the only way people are going to find your online properties.