Whitey - 7:07 am on Apr 22, 2013 (gmt 0)
@randle/netmeg - On multiple results paid / organic, - brand folks I speak with that have very large accounts, used to hold the view that multiple results paid/organic were a cannibalization concern, which prompted my question. Search layout has changed since I last spoke, with more Google assets splitting up the landing pages. The previous metrics/ROI's didn't justify it, they even had issues with affiliates duplicating their slots. [I'm not saying they were right, just asking ]. Have you seen a change in more recent years?
I'd be interested in any other perspectives out there on the paid/organic mix and if one discourages the other or not.
On multiple organic results, which seems to favour brands, surely users only need one result. Here's a bit of history on the subject :
Matt Cutts: "One nice change that Google introduced in February 2000 was “host crowding,” which only showed two results from each hostname (here’s what a hostname is). Suddenly, Google’s search results were much cleaner and more diverse! It was a really nice win–we even got email fan letters. Unfortunately, just a few months later people were creating multiple subdomains to get around host crowding, as the results above show. Google later added more robust code to prevent that sort of subdomain abuse and to ensure better diversity."
Danny Sullivan: "But Matt, last year you effectively dropped host crowding by putting up more results from a web site for some searches, rather than fewer. You know this is an issue that drives me insane. One result per site, subdomain, you name it — that’s all I need. Especially with the use of sitelinks, I simply don’t understand why Google can’t give me more variety in my results."
Matt Cutts : "Danny Sullivan, we keep tuning things trying to find the right balance. For a navigational query like [ibm] or [hp] for example, it makes sense to surface more results from that site."
Many results from one site - Host Crowding vs Brand Authority June 2012 : [webmasterworld.com...]
How does Google decide when to display multiple results from the same website.
Matt Cutts "when it's useful and doesn't hurt diversity" : [youtube.com...]
Many results where I see this are attributed fully to brands. I'm not sure if this is more or less than before, or perhaps about the same.
What's happening - surely this isn't good diversification and favours brands.