diberry - 5:30 am on Apr 20, 2013 (gmt 0)
Correct, I'm not talking JUST about the money spent on ads, but the overall profile it creates. IF Google is tracking your "serious marketing" efforts as part of the algo, then I imagine they would track every aspect of it that's practical to track (I just don't know what that is).
As long as someone can [prove they can] pay the rent and there's have an open space, a mall can't say, "Well, you don't have a big enough name, so sorry, you can't have the space."
Oh, but there's a simple, legal way (in California, anyway) to effectively do just that, and they do it all the time (source: my discussions with many, many tenants this has happened to over the years). At the end of a lease, you crank the rent up to double or even 10 times what it was. This effectively forces the tenant to leave. Then you quote an extremely high rent price to any tenants you don't want - because, legally, you've established that ridiculous price by pushing it on the former tenant. Later, when a desirable tenant shows up, you offer a lower price because, hey, none of those other potentials took the high one.
Strangely, there's one mall here that kicks tenants out this way and then leaves the space empty for months or years. For years, I just couldn't understand this, but my best guess now is that they are deliberately running this mall at a loss to offset profits from their other businesses, in order to cut down their tax bill.
I always go back to how Panda was supposed to end content farms - a perfect solution to the problem of "too much internet" for the algo to process. At first, ehow sank along with the rest... then suddenly it figured out how to get back to the top despite being the very thing Google was trying to crush. You can either assume Google was lying all along, or (more plausible IMO) assume this backfired on them and then they had to find another way to shrink the web, so they went with a "trust" signals boost (rather than admit they weren't on top of everything utterly and completely).