randle - 5:15 pm on Apr 19, 2013 (gmt 0)
But if you were a brand, and you were getting free organics, wouldn't you be tempted to reduce your ad spend?
No, definitely not for lots of reasons learned over the years at the school of hard knocks.
The paid space;
You have to work both sides of the street, and this whole issue about brands, (which is a great discussion on so many levels) involves so much more than just pure ranking.
Web sites created by companies that have an established Brand are ranking higher - (and its not because some Googler sits there checking them off for higher rankings) - understanding why sites of this "ilk" are moving up is important for everyone.
More importantly, "Brands" convert better, in our experience dramatically higher.
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