netmeg - 3:34 pm on Apr 19, 2013 (gmt 0)
But if you were a brand, and you were getting free organics, wouldn't you be tempted to reduce your ad spend?
FWIW NONE of the brands I work with or compete against appear to have reduced their ad spend, even with stellar organics. I don't either, in fact I increased it and jumped on the paid Product Ads like a duck on a June bug. Total domination of the page.