TheOptimizationIdiot - 3:27 pm on Apr 19, 2013 (gmt 0)
Pichette: It's really about the new reality of all the multi-screens. The reality is it's not about mobile or tablets or desktop, it's this unified life you have. The question is, are you giving me the best answer all the time, and that's why enhanced campaigns is a great signal at that. You're saying, hey, let's find the right ad at the right time and the right answer at the right time. Rather than ask about each small piece, the question is, are we growing the pie of your day with Google and in the long-term are we creating the best answers for advertisers and users. This trend really presents to us an enormous opportunity.