ColourOfSpring - 12:20 pm on Apr 19, 2013 (gmt 0)
Or did poeple suddenly change their mind and do not want to the organic results? Why should there be a growth when the years before panda/penguin haved been on the nearly same level?
Martin, for me there's no way that organic quality does not impact Adwords clicks in some way. It has to - they are both "competing" for the user's click. Google only have to shade the algo a few degrees (or seconds) one way or another for the desired result. It's not like they need to be clumsy with it - it's just a case of making the algo "on message" for the direction Google want to move in. I'm sure Google have a long-term play with the algo and don't just react to every little thing they see.