TheOptimizationIdiot - 1:57 am on Apr 19, 2013 (gmt 0) [edited by: TheOptimizationIdiot at 2:39 am (utc) on Apr 19, 2013]
Why no follow algo path that make google money, like help advertiser on serp.
Because there's a great deal more "plausible deniability" wrt design and people not taking the time to read the little "ads" text or noticing the box around them / bgcolor that's slightly different than the organics than there is from purposely manipulating the order organic results are displayed in based on advertising dollars spent by an entity.
It's not unethical, imo, to mark ads as ads and have people not really pay attention to that distinction because it's subtle, yet marked as such and apparent to those who take the time to look.
It's not like they don't have the ads marked, they just tested user behavior and the marking they use, which is subtle but apparent to those who look, may "blend in" to many. It's not their fault people don't pay attention to what they say or the display of the ads, any more than it is the fault of a service provider when someone agrees to a set of terms without reading them.
If someone made a purchase from your site and then asked for a refund that was not allowed in the terms would you give it to them if your terms were clearly linked to those who looked or would it be their fault for not paying attention to the terms prior to taking an action (making a purchase)? I highly doubt you would give someone a refund if they asked for one based on something you clearly stated was not refundable in your terms of service.
How Google marks their ads is analogous to how sites link their terms of service. They're both (Google's ads and website's terms of service) clearly marked to people who look. Most people don't look at either. It's not Google's fault any more than it is the fault of that of a site owner who sells a product where visitors make a purchase without reading the terms when they are clearly linked.
I'm sorry you're angry over your rankings, but it's really the job of a site owner to make a site rank where they want it to, not the job of Google to show our sites exactly where we would like or think they should be shown all day every day.
Google's job is to show what they think is best for their visitors overall so their visitors return. If, algorithmically, that does not include your site where you think it should be included, then you need to change your site, not get mad at them because they don't change the algorithm to position your site where you want it in the results.
[edited by: TheOptimizationIdiot at 2:39 am (utc) on Apr 19, 2013]