Bluejeans - 4:16 pm on Apr 18, 2013 (gmt 0)
Well that's what I see, netmeg. I'm in a very competitive vertical that I watch carefully and every single Mom & Pop site I've monitored has gotten hit with one or another of Google's small animals in the last two years. None have completely recovered. The only ones who have escaped damage have been up since the 1990s. The newer sites that can make it in this vertical are niches within niches. As diberry said, many of us used SEO tactics that were completely OK up until a few years ago. If I were starting in this business today,I wouldn't.