Whitey - 8:21 am on Apr 17, 2013 (gmt 0)
And why then disguise those ads even more with ever-lighter backgrounds to give more of an impression they are organic?
To deliberately encourage visitors into thinking they are not ads, without breaking disclosure rules. Visitors used to be more inclined to click on organic listings since they were better perceived as editorially clean.
The landing pages are getting close to being one big advertorial.
Like the SEC filing says, Googles prime concern is relevance from which they earn income.