Whitey - 5:19 am on Apr 17, 2013 (gmt 0)
I wonder if the majority of brands are concerned about the cannibalize of their organic slots by paid search. Most folks I speak with don't want to compete with their own success, unless the incremental ROI is there.
If that's the case, then Google must have a way of ensuring that their revenue is preserved and growing, although I think I read somewhere that they were coping with a short term adjustment as they got the model right.
It leads into the next question as to whether brands will remain favoured into the future and why.