---- Big brands do not have the upper hand - Matt Cutts
Whitey - 4:03 am on Apr 17, 2013 (gmt 0)
I'm pretty convinced that ads do not affect organic rankings, and they never have.
@Tedster - although I'm 100% behind this statement [ experience, commentary, conversations etc ], I do think some folks are confused as they see overlap with indirect signals involving the beneficial consequences of paid search. Sorry to be repeating , but can we somehow differentiate direct, from indirect. The latter influence would appear to be huge, with Adwords a large part of the brand marketing mix in some key verticals.
Maybe : "I'm pretty convinced that ads do not directly affect organic rankings, and they never have."
That said, the design layout team, hardly get a mention here or anywhere. They are likely to be one of the most influential commercial operatives towards where the results appear, slotting in content to an ever competitive layout with ever decreasing organic slots versus Google assets. btw - I didn't say they directed which results.