diberry - 8:37 pm on Apr 16, 2013 (gmt 0)
I've been thinking about the feeling some people have that buying Adwords gets them higher organic rankings for those phrases, and I have a question: do we know if the search algo considers user behavior on sites reached through ads? Example:
Let's say your website is about purple widgets, and "purple widgets" is a competitive, lucrative search phrase. Your site has an awesome page about "building purple widgets" and you rank #1 for that less lucrative phrase, but you're not even on the top three pages for "purple widgets." So you buy Adwords to get some "purple widgets" traffic, and searchers using that term come visit you. They love your site, and trigger every good user behavior metric the algo tracks.
Does the algo track this? Because if so, then it would "learn" that people love your site as a result for "purple widgets", and should rank you higher in the organic rankings. If so, your higher rankings would not be a reward for giving Google money, but rather for using Adwords to show the algo that people like your site for that query.
Or does the algo ignore user responses to Adwords results completely?