TheOptimizationIdiot - 5:22 pm on Apr 15, 2013 (gmt 0)
Adwords and Search may be two highly separated departments, but dollars to donuts there's someone higher up looking at the big picture - the results of the two departments' combined work - to make sure it serves Google's bottom line. It would be silly for Google not to do this, because then profits could fall and they wouldn't know why.
And I haven't once said there isn't.
COS is still making statements implying I've said things I haven't or putting words in my mouth in one way or another. (I've pointed them out a few time previously ITT.)
What IS debatable is how far this goes.
Here's another example.
I said this: (emphasis added)
So, if the Ad ends the search, then fine the AdWords team did a great job, but Google doesn't need to manipulate what's shown in the organics to try and make that happen more often. They just need to have people come back to them and it'll happen often enough naturally, as long as the AdWords team does their job, and if they slip, then the organics are still there to keep visitors coming back.
They might (likely -- would be silly not to imo) manipulate/change the design/layout to try and make ad clicks happen more often, but there's no need to manipulate what's shown in the organic results based on advertising. The organics have been the key to their success since they started, so why would they mess with that?
I got this reply:
You think Google aren't interested in CTR split between organic and Adwords, even if it wasn't for simple accuracy testing? Layout testing? 2nd searches? Searcher satisfaction? Categorising searcher behaviour? All of this will be happening with comparison between ads and organic.