ColourOfSpring - 4:22 pm on Apr 15, 2013 (gmt 0) [edited by: ColourOfSpring at 4:36 pm (utc) on Apr 15, 2013]
You don't get how they work there then. The team we're talking about has nothing to do with ad clicks or selling AdWords or advertising in general. Their job is organic results. That's all. Nothing else.
The left hand may not know what the right hand is doing, but they don't need to anyway - the brain is controlling both. The Adwords team may not be privy to organic data and vice versa, but there will be a team in Google who are aggregating everything. In terms of decision making, I doubt the upper management of Google will decide "let the Adwords team be 100% autonomous no matter what, let the spam team be 100% autonomous no matter what, and where the chips fall, let them lie". It's not like these two teams have to liase with each other when you have management. I've been over this one, and I'm repeating myself now, but Google is a business, and it's very much in their interest to ensure their cash cow is being milked for all its worth while maintaining results quality. That is the optimal result for Google.
You think Google aren't interested in CTR split between organic and Adwords, even if it wasn't for simple accuracy testing? Layout testing? 2nd searches? Searcher satisfaction? Categorising searcher behaviour? All of this will be happening with comparison between ads and organic. All of this data will be aggregated in total even if Adwords team and spam team didn't see the full dataset - some team there will - the team that controls the direction. It's hardly a conspiracy theory what I'm describing here - just mundane data processing to ensure an optimal result for the company and their customers. I actually think it's more of a "wild conspiracy theory" to believe that Google don't have any over-arching management at all that can control the direction of the teams below them (without needing to micromanage them).
[edited by: ColourOfSpring at 4:36 pm (utc) on Apr 15, 2013]