TheOptimizationIdiot - 3:30 pm on Apr 15, 2013 (gmt 0)
To be no.1, you just have to be better than the rest - not necessarily YOUR best. If being "good enough" makes you a larger profit than being YOUR best, any company would simply set their dials to "good enough".
You really don't understand Google's philosophy or mentality, especially those Montessori Kids that run the place. They don't "do" just enough to get by like most people/companies would.
Kinda gotta be a Montessori Kid to really understand what the deal is with them and what makes them tick, but this should give a bit better of an idea about the type of goals they have. (They don't think "do enough to get by" or "just be a little bit better" in any way.) [wired.com...]
See if I can summarize with a question:
Why would you waste the effort on being "just a bit better" when you could expend the same effort and be way better? When you set your dials to "good enough" is when you get passed by someone who doesn't.
...isn't that kinda what we're doing? Better ads on our sites means more money but G doesn't have to worry about losing traffic to users clicking out on ads as much.
Not sure I exactly get what you're saying, but I don't use AdSense either. Tried it, but found other ways that were way better.
I understand good ad copy gets clicked but can't see that ruining G if the users are cool with it (does the ad end the search?).
Organics and Ads are two separate pieces of the company.
(As you obviously found out.)
So, if the Ad ends the search, then fine the AdWords team did a great job, but Google doesn't need to manipulate what's shown in the organics to try and make that happen more often. They just need to have people come back to them and it'll happen often enough naturally, as long as the AdWords team does their job, and if they slip, then the organics are still there to keep visitors coming back.
They might (likely -- would be silly not to imo) manipulate/change the design/layout to try and make ad clicks happen more often, but there's no need to manipulate what's shown in the organic results based on advertising. The organics have been the key to their success since they started, so why would they mess with that?