---- Big brands do not have the upper hand - Matt Cutts
TheOptimizationIdiot - 2:44 pm on Apr 15, 2013 (gmt 0)
A SERP is a mix of organic and ads.
You don't get how they work there then. The team we're talking about has nothing to do with ad clicks or selling AdWords or advertising in general. Their job is organic results. That's all. Nothing else.
(There's actually 2 separate teams that make up the organic results, and they don't even always know what the other is doing, even though they work on the same thing. One's job is to "find quality" or "answers" the other's job is to "fight spam". The results are a combination of their efforts.)
[edited by: TheOptimizationIdiot at 2:53 pm (utc) on Apr 15, 2013]