Whitey - 7:43 am on Apr 14, 2013 (gmt 0) [edited by: Whitey at 8:47 am (utc) on Apr 14, 2013]
But how are organic brand listings playing into this?
Just a reminder of commentary from Google over recent years :
Amit Singhal Dec 2010 in reference to Google suggest: "We didn't want to introduce any bias into the mathematical modeling--our modeling is predicting, given a letter, what's the probability of completion," Singhal told Fast Company. "Most people typing A are seeing Amazon, but that probability is predicting that most people typing A are going to complete to Amazon. If you type T, most people typing T will go to Target. That's the probability model. If you add R to it ("Tr"), most people are looking for a translation system. It's actually just pure mathematical modeling."
"I've said this many times: My subjective opinion, though always true, is just my subjective opinion," Singhal says. "We try not to insert it into any of our search processes--we just stick with our mathematical models" [fastcompany.com...]
Subjective opinions express subjective beliefs about the truth of propositions with degrees of uncertainty [en.wikipedia.org...]
I think we have to take these comments in terms of the direct relationship between the algo and the search query. I don't think Google representations are explicit on indirect bias, like the number of times the brand is entered by users to underpin that brand bias, with paid listings in the marketing mix.
And, it's not just rankings that influence - surely Google suggest is an extremely strong bias connected to brand as is noted above.
What if Amazon like queries are less relevant in a localized market.
So what's happening at a localized level, say with the US and across international regions. I wonder how experiences compare.
[edited by: Whitey at 8:47 am (utc) on Apr 14, 2013]