---- Big brands do not have the upper hand - Matt Cutts
TheOptimizationIdiot - 7:14 am on Apr 14, 2013 (gmt 0)
Is it sufficiently localized as a preference and are non brand players seeing opportunities here by combining perhaps a more granular approach across niche, language and location.
I actually posted a few days ago in the update thread I got a few clicks for a Very Generic, Highly Competitive (think $60 a click to be at the top of AdWords) two word phrase I thought there was no way the site would rank for already. When I looked closer I found the clicks went to "phrase + specific location" pages from the generic phrase query when the site had a page that ranked very well for "phrase + location" as a query, and it must have been outranking some of the "big players" based on user location when it showed for the generic phrase queries from a specific location.
So, yes, I've seen enough through granularity and localization to rank over some big websites for major keyphrases when there's a specific location page that's highly ranked for a generic query from the specific location.
[edited by: TheOptimizationIdiot at 7:46 am (utc) on Apr 14, 2013]