TheOptimizationIdiot - 5:26 am on Apr 14, 2013 (gmt 0)
When we say "transactional", the SERP for original terms contain prices, ratings and other data. Oddly enough searching for the components like processor and OS are less pitchy and more informy (fewer prices vs. more statistics to be exact).
That is definitely interesting.
I've noticed fairly large differences between using and not using "in" when doing business related searches. It's like in some cases they resort to "phrase matching" where in others the use "phrase + location" for matching.
Big A ended that search reinforcing their position on the SERP. The other searches ended as well, both rewarding and reinforcing the manufacture's positions for those terms.
I personally think this has much more to do with the results we're seeing than most give credit for. I've seen a few sites from people here one way or another and thought, "wow, you think that's what I want to find instead of the brand that replaced you as a searcher? Sorry, but you're totally mistaken..."
It's really surprising how many sites are really not what I want to find as a searcher yet people rant and rave about how great they are and how Google is wrong to rank anything else above them. (IMO it's actually a bit sad they can't see it that way and realize they need to make a change, because I wish people here the best, much like the local businesses where I usually purchase "everyday products" from rather than going to major chains. But, unless they realize they need to make a change and "present the right image" as well as the right information, then there's no way I can think of to help them.)