---- Big brands do not have the upper hand - Matt Cutts
TheOptimizationIdiot - 4:33 am on Apr 14, 2013 (gmt 0)
I added to my previous post, but as far as this one goes...
Problem is that Big A gets the credit for the product search because after that I'm searching the components in other tabs to be sure Big A really has what I want (all the while the first tab/search might give G the impression that Big A and I are enjoying a coffee or something).
Exactly, and that's very difficult to "determine" algorithmically.
You click on A and don't return for the same query (or possibly even another transactional query), but do return for pieces searching around and clicking on different results looking for information, so where did the search really end?
For one (transactional), it was "the big A" and then you're back for specifics (informational), but your secondary searches could (likely imo) be informational, not transactional, so your transactional search and lack of further searching/clicking ends with "the big A", but your informational search might end on different (basically random) sites each time, which means (I would think) for a transactional query "the big A" is a favorite, but for informational there's another "favored site" determined by your specific/related (but informational not transactional) queries.
(I might not be understanding or explaining exactly, but please look at the point and how I'm thinking it could/would to be looked at algorithmically, the best I can tell anyway.)