---- Big brands do not have the upper hand - Matt Cutts
TheOptimizationIdiot - 3:13 am on Apr 14, 2013 (gmt 0)
Because every1 push to advertise to get more traffic organic.
I know of more than one site that hasn't "pushed to advertise" to increase organic rankings, they hire people like me instead, and organic rankings have increased. Not everyone turns to advertising or spends more on advertising when they don't rank as well as they used to. Sometimes they hire people who know more than they do.
Like I said previously, I've worked with sites that don't advertise at all, and their rankings/traffic have increased (recently), which makes your theory of having to advertise to increase ranking false. I have one site that ranks above a major national brand and other "major brands" in the niche it's in that's never spent a dime on advertising.
If advertising and ranking were really related, there's no way it would rank where it does (#1 for over 5 years), because there has never been a single dime spent on advertising it, but the brands in the niche spend a ton.
I would be out of work if I couldn't increase rankings without increasing spending on advertising. I'm not out of work by any stretch of the imagination. But it's not easy either.
I know it's simple to "blame Google" and I've wanted to myself, but then when I come to my senses and realize there's still 10 sites in the top 10 most of the time, I figure out what I need to do to rank better and it's not "spend more money on advertising", really, it's not. I have not once thought or given "buy more advertising from Google" as advice, because thinking it will increase organic SERPs is BS, but I have repeatedly increased rankings on sites without any AdWords spending.
I'm sorry you're obviously having difficulty. Things aren't as easy as they used to be at all and they're really over the head of many people, because you really have to understand the algo and where things are right now to rank organically without "spamming" these days. It's very difficult to do naturally and organically (meaning without churning and burning sites or 301 redirecting from one to another or using the other "tricks" to manipulate rankings for a short period of time.)
But theory useless. Theory be tested in serp and google can know what serp more profitable, very fast and change to maksimize profit.
Please cite a source.
I'd love to be able to review your source for the theory being tested and Google adjusting the SERPs solely in an effort to make more money. Thanks!
[edited by: TheOptimizationIdiot at 3:32 am (utc) on Apr 14, 2013]