ColourOfSpring - 8:15 am on Apr 13, 2013 (gmt 0)
You ignore fact Google make a lot more money now. Cannot ignore that. Clear Google has results for push people to click ads and biznes to buy ads after Panda.
I am sure you are right, in fact we are both right. I mean that the profit motive can still be there, but regardless of profit motive, Google's job is getting more and more difficult, so they take more and more drastic action with their filtering.
Would Google take actions that harmed their profit margins and got their share price dropping severely? Of course not. No public company would. Would they take actions that improved their profit margins AND also allow them to scale their index filtering? Of course they would. The trick for Google has been to maintain their search share. If they can do that (and they have been able to), then it's a win for Google, a loss for a lot of small businesses, and a loss for the searcher (though they don't really know it). Google have a stranglehold over search. I'm 100% sure Google have experimented with accuracy in the organics just to measure the reaction of searchers. More ad clicks? What is their 2nd search? Or do they go to Bing or Yahoo!(can find out in Firefox / Chrome browsers)? I bet they found what they wanted to find - people click on the results whatever they may be in the numbers that sustain their market share. Google know they have wiggle-room with organic accuracy. We "Google It" these days like the good little netizens we are. We will not be weened off of our Google. If the organics aren't accurate enough, the ads will do. But hey, we think the organics are OK anyway, look there's some familiar brands.