TheOptimizationIdiot - 8:12 am on Apr 12, 2013 (gmt 0)
I'd love to see the site that can displace Expedia, Hotels.com, Trip Advisor and Wotif simply by adding more interest/value for the viewer.
Me, personally, as a "site owner" and "site operator" sure, I'd like to see that, but honestly, as a searcher? I'll stick with the results you've highlighted, think they're fine, probably exactly what I want to see and definitely not have a problem with them showing if somehow I'm looking for something else.
In some ways I really think this thread should be a reality check on what searchers actually react best to for some people... Chances are if I'm traveling and you're "mom and pop", yeah, you might have a cool site and great deal, but honestly, I'll stick with what I know and have heard of before, so if you're "mom & pop" that's not you, sorry, but it is what it is... Your site is usually not what I'm looking for when traveling.