CainIV - 5:43 am on Apr 9, 2013 (gmt 0)
In my opinion, it's complete BS to say Google does not favor "big brands" unless they start to provide this type of answer for everyone now that a "big brand" has received a very granular answer since no one else, to my knowledge, has ever received this granular level of reply from a Google Rep.
Agree wholeheartedly. If Google didn't like big brands, they wouldn't like
1. Companies that place value in the consumer - everyday
2. Companies that can and do churn out stellar content - everyday
3. Companies that by nature of site pick up natural links - everyday
4. Companies that have massive current amounts of unique content, further cementing their dominance in place.
5. Companies that get tons and tons of daily searches for their own brand name.
5. Companies that are, many times at the forefront of the newest changes in marketing channels including SEO.
We could go on and on, and some could note the chicken and the egg here, but the fact is that larger businesses that become success brands are in fact favored in the search engines, if not merely for the reasons above.
And to be honest I don't mind it, sometimes. Where it becomes ridiculous is in specific niches like travel where particular brand portals dominate the SERPs - even if the user experience, uniqueness and customer service of a particular provide is 10X better.
I see this a lot, in fact now, where big brands simply replace SERPs that really should be awarding more original and innovative companies driving great customer experience (and they are there - often simply listed below the "giants")
Fantastic customer service from a portal should never replace fantastic customer service from a unique family-built company residing in a town, who has owned a business for 10+ years. And this is a major part of the problem in my eyes.