ColourOfSpring - 4:25 pm on Apr 8, 2013 (gmt 0)
Services are just the same, whether a product is tangible or not, it's still a product someone is trying to sell.
I focused on tangible products, since JCP and some flower website were given as an example earlier in the thread. In the end, every website is selling something, be it a product, service or just ad clicks/views.
atlrus, when I meant services, I'm talking about non-commodity "products" here. The service you get greatly depends on the company you choose. Not so with commodity products - you know what you're going to get.
Because they are not all the same websites. I, who doesn't like Google much, cannot blame them for giving JCP priority review over designer-hand-bags-now-buy.info
Sure, because designer-hand-bags-now-buy.info is going to be some thin-affiliate / commodity product seller. There is no real "value add" as they like to say. However, compare JCP to a small boutique shop that may have rare / hard to find handbags, you can't say the same for that site. Sure, the boutique shop might have lousy customer service, but it's not offering something that I would consider a commodity.
I keep coming back to commodity products because that's where - in my opinion - big brands should be loved by Google. They fulfill those kinds of products the best. They scale up, and sell at good value, and fulfill delivery reliably.
When it comes to services / bespoke products, I think smaller companies could be better represented in the SERPs.