ColourOfSpring - 8:17 am on Apr 8, 2013 (gmt 0)
atlrus, you're right if you're shopping for commodity products that are available everywhere. But to be honest, if you're a small business selling commodity products - where essentially you're selling the very same product as thousands of other sellers including big brand sellers - you're not really offering anything unique anyway. What of companies that offer services? Or bespoke products?