atlrus - 7:18 pm on Apr 7, 2013 (gmt 0)
Small/medium business' need to be given the opportunity to participate and not be given up for dead as MC indicated, when he stated that those folks in large verticals may as well give up and go build in niche areas.
They are given the opportunity to participate. It seems that most people don't want the "opportunity to participate" rather than "demand to be #1" just because they are a small business.
It reminds me a lot about the "support the local small business" deal. Every time I decide to give the local small business a shot, I am met with “Sorry, we don't have it in stock, but I can order it for you. It will come in 10 days, then you have to come back and pick it up”...Sorry, buddy, I can order it myself and have it at my door steps tomorrow.
What I mean is “WHY” should “YOU” show up above a big brand?!?
So far all I've heard is in the lines of “My small website ranks below the big brands”. Sounds about right to me, I personally, as a search engine user, have always preferred the “big brand”. At least with them I know where we stand, I know they may have offline presence, etc.
Now, that said, I do a lot of buying from small online places, but I have arrived there not through Google, but through other people's recommendations and/or the effort of the small buiness owner to win me over as customer. Almost none of those websites show anywhere decent on Google, yet I 'm sure they are making serious bank.
Bottom line, is your business 100% dependent on Google? Then you have it made – the rules are very simple:
1. Get lots of links
2. Get good content*.
* #2 is not really necessary.