ColourOfSpring - 12:02 pm on Apr 5, 2013 (gmt 0)
In this part of the World a search for "healthy eating options" fortunately does not surface a branded phrase used by a global fast food giant. The system anticipates my need and not the need of the company and honours the term "healthy" as a prerequisite word. This is despite it's branding recollection in the vocabulary of most people around meal times; and a web site content section, supported by global PR, on the companies site espousing all of the practices, quotes and high level references that try to brand itself as a responsible, caring, child friendly, politically loved, diet conscious corporation intent on delivering the very best in healthy food.
Whitey - that's a good point on those kinds of keyphrases. Already McDonalds is trying to rebrand themselves as having healthy items on their menus. And of course when you go to McDonalds, they will try to upsell some large fries and a big cup of diet coke with that (as if all that aspartame will be healthy just because it's "diet" coke). So what if McDonalds decide to really push this "healthy eating" message online? Will Google reward their brand power with better rankings for "healthy eating" searches?