tedster - 9:32 pm on Apr 4, 2013 (gmt 0)
that deserves to be found quickly (IMHO) rather than being on page 4 of Google because it's not a "brand"
Agreed, but Google does seem pretty committed to its current path.
It has seemed to me for several years that there is a real business opportunity here in helping this kind of off-brand but worthwhile website to surface. Good business ideas come from spotting needs and then meeting them, after all. I just can't quite flesh it out well enough to get a solid business plan. But I do know that I would use an alternative directory or search engine that was clean of most spam and still presented those minority voices.
Who knows, if it was well done, Google might even use it ;)