diberry - 4:09 pm on Apr 4, 2013 (gmt 0)
If a site has dedicated itself to a particular condition or ailment and has built up a community around it (often a community of experienced sufferers who can give great advice AND reassurance), then that deserves to be found quickly (IMHO) rather than being on page 4 of Google because it's not a "brand". Quite often these sites are run by non-marketing types - they're enthusiasts. So I guess they have to become "brands" in some way....
Yes. Google should be trying to connect me with the information I'm seeking, NOT websites that lack that info but have better trust signals.
One of the great things about the web is that it enables people or groups with new ideas, alternative approaches, or minority views to potentially reach large audiences at little cost. But if Google allows big-money interests to dominate the search results, they are helping to reinforce the status quo, and making it harder for humankind to solve the problems that confront it.
Word. Every proven, reliable idea started as an unproven minority hypothesis. The harder it is to get those views out there, the less progress we can make.