micklearn - 3:24 am on Apr 4, 2013 (gmt 0)
Ok, this is not true. I typed in a keyword for a product that hundreds of sellers sell and here are the results:
1. Mom and Pop (Local Search)
2. Big Brand Home Depot
3. Big Brand Lowes
4. Big Brand Ace Hardware
5. Mom and Pop
6. Mom and Pop
7. Mom and Pop
8. Big Brand Walmart
9. Big Brand Amazon
10. Big Brand Target
I'd really like to see the same SERP from a year ago, two years, even three. If you have that data, please share it. It would be interesting to see where the 5.-7. Mom and Pops ranked over that time period.
Sorting out the cesspool that they chose to index/rank was going to be remedied by looking at brands. That was clearly stated in an interview a few years ago. Right?
Big brands don't have the upper hand? I'm seeing it every day just like diberry stated above. I'm guessing the source of the data is simply searching on various topics with a clean browser.