Whitey - 10:15 pm on Apr 2, 2013 (gmt 0)
Frankly, as a reader, if a spammy site produces really useful content, please serve it up to me. And if a branded quality site reproduces crapola from other domains that probably was never any good to begin with, please stick it on page 400.
... so >
Matt Cutts at SMX Advanced 2012 : Is Penguin a Penalty?
No, neither Penguin nor Panda are manual penalties, Cutts said. He explained that Penguin was designed to tackle “the stuff in the middle;” between fantastic, high quality content and spam. Panda was all about spam, but the need for Penguin arose from this middle ground [searchenginewatch.com...]
Middle ground and SPAM : Brands don't always have great UI, fantastic content, & great backlink profiles - or do they?
Matt Cutts in 2009 speaks of not thinking of "brands" rather favouring "trust , authority, reputation, expertise in a niche" [youtube.com...]
...we actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this side. And you can really see mathematical reasons.
Is Matt and Amit Singhal saying, we'll white list you if you are on this side, and if you're on the other side your site will never rank unless it's something that has no coverage in the SERP's [ ie a niche / exceptional UI / stacks of freely given editorial links and citations ]
Is Google going to become a brand engine? Are we seeing the elimination, throttling and control of small / medium sites and business' that can't be responsive enough to participate?
Are we seeing consistency and responsibility in Google's approach?
I'd like to think so and would err on the side of optimism. But sometimes I think the bar has been set a little too aggressively in some verticals to incentivize healthy innovation for those who are not brands.
Questions ... questions ..... thoughts ?