---- Big brands do not have the upper hand - Matt Cutts
ColourOfSpring - 9:30 am on Mar 24, 2013 (gmt 0)
Best thing I ever saw Tedster write. He nailed the subject in that one statement. Google doesn't NEED SMALL BUSINESS all is rewired to pleasing the big brands.
Well, I already commented about this, but I feel if this idea keeps getting reiterated, then I need to keep replying to it.
Google is currently winning the search engine market because its achievements are hard to copy. It has a HUGE unique index - it has a superior breadth, depth and indexing speed to any other search engine. It HAS this, but it seems to be shrinking it down as each month goes by (shrinking it certainly for commercial searches). If Google refine commercial searches down to the top 10,000 biggest e-commerce stores (with the odd small business site tossed in), it loses its USP - it becomes a search engine that's a LOT easier to copy for commercial searches - indexing the top 10,000 biggest e-commerce stores is far easier than indexing the entire internet (from a competitor to Google's perspective). Google are suddenly easier to copy. And worse - easier to copy for COMMERCIAL searches (their cash cow). That's a scary prospect for Google. And yet, Google still index far more than what they present in most one or two keyword commercial searches. So they're putting in those efforts and expenditure, yet presenting us with an ever-shrinking internet.
I'd argue that it's the smaller businesses that are more important to Google than the bigger ones. The smaller businesses are the proof that Google are superior to Bing and Yahoo! - when you find that boutique store that would have been impossible without using Google, then you realise how great Google is. That's the JOB of a search engine. To scour the ENTIRE web and give you relevant results. When you're presented with big and well-known e-commerce stores for generic one or two keyword searches each and every time, that experience is SO much easier for a Google competitor to copy.