---- Big brands do not have the upper hand - Matt Cutts
TheOptimizationIdiot - 3:59 am on Mar 24, 2013 (gmt 0)
big brands have an advantage because GOOGLE NEEDS THEM
Absolutely agree, which leads to the question: What algorithmically establishes a "big brand" as opposed to Mom & Pop?
When you've answered that question, then, in my opinion, it becomes much more possible to build one.
I didn't post this in the update thread cause I didn't want to make anyone feel bad, and I've seen a ton of posts here over the years as a reader about how people lost everything due to a change at Google but the post that really stuck with me is recent and is to the effect of how someone spent years building an authority website, and I really had to restrain myself from posting "It's too bad you didn't spend years building an authority brand..." and I'm almost certain I'll get "blow back" for this post, but there's a big difference in my opinion between an "authority website" and an "authority brand", because to paraphrase tedster, "Google needs authority brands...", but do they need every "authority website"? In my opinion, that's another story, so back to the first half of this post and the question I think many who want to stay in this business need to answer rephrased a bit:
How do you build an authority brand out of your website?