mrguy - 5:39 pm on Mar 23, 2013 (gmt 0)
Back in the day, Google was the great equalizer. A small mom and pop who didnít have deep pockets could get their site noticed by doing all the things Google told people to do at that time. Develop great content, develop relationships with other related sites and get links, and keep your content fresh.
These days, that is not the case. A mom and pop can no longer get their site noticed unless they spend a good amount of money (depending on the niche of course) either on Adwords or a professional reputation company. SEO companies that are any good have changed with the times and are now reputation companies which includes, PPC, Social and the ever decreasing organic.
The free ride has come to an end with Google. If youíre lucky enough to still be getting free traffic, you should count it as bonus and never ever depend on it because Google is in the business of making money just like you are and they donít when people click organic listings to commerce related sites.
Big brands most differently have an advantage in the fact that they have very deep pockets and when things go askew, they get preferential treatment from Google because things get fixed much quicker than if they were just a regular mom and pop business.
As much as Iím sure Mattís a good guy, saying that big brands donít have an advantage is him being naÔve and living in his own ďqualityĒ world. Perhaps in his area, they donít. But his area is not the only thing that affects the SERPS any more.