ColourOfSpring - 2:38 pm on Mar 23, 2013 (gmt 0)
netmeg, I agree with your last post 100%. However, you can be a brand but you will not get the exposure that big companies (I won't use "brand" here) get - they get onto Google's radar via news stories and therefore get dealt with a lot quicker than smaller companies. The word "brand" is a bit confusing when discussing big and small companies. I know a lot of very very small companies (one mand bands) that are successful brands for their target audience. If they got penalised by Google and stopped ranking for their own brand-name, their only recourse would be to submit a reconsideration request and wait at the back of the queue. When Digg or BBC or Interflora have a problem, it becomes news and then they get some Google action much faster. It's not so much Google "favouring brands" in a sense - more that it's simply putting Google in the news and it becomes perhaps an opportunity to show how fast they react (when in reality, any site that has trouble with Google and doesn't make the news can wait anything from a few days to a few years).