tedster - 3:31 am on Mar 23, 2013 (gmt 0)
By default, if you can't pay as part of your overall marketing mix, to drive brand signals you won't rank.
Hmm... it sounds more like this to me: "If you don't invest in marketing for your business, it will rarely do very well."
That principle holds true in almost all business, but for a decade or so things were a lot easier on Google and it took a much lower level of investment.
The term "host crowding" as Google uses it has the opposite meaning to the way that many webmasters have started using it. Host crowding means LIMITING the number of results from any one web host or domain name. It's something Google introduced in their second or third year, but recently relaxed in a big way.
I feel like a lone voice on this topic - but if we hope to decipher what Google has said on the issue, it's important to keep the terminology straight.
In their early years, Google would return however many documents theer algorithm kicked out as relevant to the search query - no matter how many of those results came from the same host (domain). Then Google introduced "host crowding" and that limited the total result from any domain to two (usually). Google was "crowding" all the URLs from a single given host into just two results, no matter how many were relevant.
This means that what a lot of webmasters are wishing for is actually a return to some kind of host crowding. The limit could be three or even four results from the same domain for some queries as far as I'm concerned. Just not wide open SERP dominance by a small group of businesses.