Leosghost - 3:03 am on Mar 23, 2013 (gmt 0)
To clear up a misconception..
I do have a "high incidence" of searches for my "brand(s)"..as measured by my logs and stats..and I know why :)
Amongst other things..a lot of people in my "verticals" or niches ( I don't discriminate or distinguish between those two words when discussing "the web" ) talk amongst themselves about my "brand(s)". even when they do not link to me ( not all visitors to sites / posters in forums actually know or understand how to "link"* ) ..that helps..
It may well ( I suspect it is ) be beneficial that some do not "link"..thus making their readers "search" ..and search engines ( Google in particular ) notice these specific searches..and boost their "subjects"..
Watch "autosuggest" as you type ( yes it is irritating..but it is what your visitors are using )..see what it suggests..see how that changes ( or not over time )..if, ( to leave aside the discussion of "brands" for a moment ) like myself, you also reg EMDS, then "autosuggest" is your friend when looking for "type ins"..
Watch what your target audience do..( don't try to "out think" them )..then work out "why" they do it, "what" they are looking for ( or to do ) or to buy..then make it simple for them to get or achieve..
I'd rather have people searching for me "on line" after hearing about me "off line" via "word of mouth" or mentioning me on line ( but not necessarily linking* )..than have a shed full of links..
You can rank very well with just one or two href links.. the rest of your "branding" and reputation or buzz ( I dislike that word, but it conveys the meaning here ) need not href link to you at all..