Whitey - 2:37 am on Mar 23, 2013 (gmt 0)
unclear what you mean by the above..
... so I'm clarifying, do you have a high incidence of branding of your own name in search queries?
I think you are saying "no" , but on the other hand you are saying you don't know why you and other sites are ranking well in the face of brands.
Tedster's theory seems to be that, amongst other factors, brand is recognised by the number of times the name is used in other searches as part of the overall branding signals.