Whitey - 2:16 am on Mar 23, 2013 (gmt 0)
unclear what you mean by the above..
I mean the amount of times users type your brand name into search along the lines Tedster mentioned.
e.g. search: "yourdomainname widget red" without the TLD
If you're spending big bucks on advertising, there will be some some branding recognition by customers typing in your domain name with organic searches. If you have brand without paying then that's a big advantage.