ColourOfSpring - 8:37 am on Mar 22, 2013 (gmt 0)
A timely example that errors do occur, but may not be treated equally unless you're a brand.
I wonder how many times Google have messed up with small business websites and NOT corrected these mess ups? Just too busy to manually check those reconsideration requests I guess.
As others here have observed (but in different language) big brands have an advantage because GOOGLE NEEDS THEM in addition to their need for Google. They got into that position by doing lots of things right. In many cases, these are physical world businesses rather than exclusively online.
I get your point on navigational searches tedster. We see these big brands everywhere outside of Google and search for them online. However, remember Google's unique selling point? Their indexing power - to be able to show you the ENTIRE internet, up to date. It was Google's ability to show you those obscure sites as well as the branded sites. Their brand-favouring shrinks this down to perhaps 10,000-15,000 popular sites. Any competitor can come up with a commercial search engine that can EASILY match that and then some. Sure Google are also including some smaller sites into the commercial searches too, but the brands are getting more and more coverage - far more than even just 12 months ago. If Google keep going like this, someone might as well come up with a shopping search engine that gives more variety than Google does, and it WON'T be hard to do. Google are still way ahead in terms of long tail / non-commercial searches of course.