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---- Big brands do not have the upper hand - Matt Cutts


Whitey - 11:44 pm on Mar 18, 2013 (gmt 0)


Google didn't disclose which page of the BBC was penalized.

J.C. Penney Penalty was lifted - although i noticed @Netmeg mentioned a belief that not all rankings may have returned to previous capacity.

Responding to several questions about J.C. Penney, Cutts confirmed our report earlier this week that the penalty was lifted after 90 days.

“We saw a valid reconsideration request” from JCP, Cutts said, and explained that, after reviewing the request, Google found that the company “did quite a bit of work to cleanup what had been going on. You don’t want to be vindictive or punitive, so after three months the penalty was lifted.” He later added, “I think the penalty was tough and the appropriate length.” [searchengineland.com...]

It's important to note the resource required to clean up and communicate effectively with Google favors brands. Brands are also a good PR reference and communications tool to leverage from all sides involved.


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