---- Big brands do not have the upper hand - Matt Cutts
Whitey - 9:10 pm on Mar 15, 2013 (gmt 0)
big sites often do not like to talk about it. So it happens a lot
Well here's a brand that was open about "it". But I can't imagine a site like this would ever receive a penalty.
If backlinks are going to be part of the upcoming major Penguin update [webmasterworld.com...] and if part of the process is collecting data from the dissavow tool adjustments, you'd have to think that sites like the BBC would be exempted by sheer weight of global brand authority.
It makes me wonder who hasn't received a links notice and if so why.