Lexur - 6:18 am on Mar 13, 2013 (gmt 0)

Big brands can do whatever they want; even more if they have millionary campaigns in Adwords.
As always, you should read Matt Cuts with a grain of salt. He's only a PR from Google and what he says is that what Google should do, not what really does. It makes him to seem a bit silly but that what he's paid for.