mcskoufis - 12:09 am on Mar 23, 2013 (gmt 0)
Use number of keywords & non-branded number of keywords growth, but then again the "not provided" is killing this metric.
What is also important for me is GWT data, like how many organic impressions, click-throughs, etc. I am taking a more "advertising" approach, trying to make the figures close to what they see for their display advertising reports.
For most of my clients what is crucial is organic exposure - visits, engagement, popular content and how specific other marketing activities have contributed to organic traffic (like TV commercials, Press Releases, etc.)
Agree that conversions are a key metric. After all SEO is (among other things) about getting the right message to the right audience, the ones looking to buy.
Have to admit I had a hard time convincing my clients to steer away from just keyword rankings as a metric the past few years :)